Box 1824 is a brazilian consulting firm specialized in consumer trend and content. They just produced an amazing video explaining who is this new generation, called the Millennials, this new public born with new technologies and the Internet.
For us (and the brands and industries) to understand those Digital Natives, those teenagers who hack, surf, tchat, lol… the video starts with a description of the previous generations, like Generation X. Some vintage images and musics bring us back to the old days, since the 70′s until today, showing us the progress made. Then, the video shows us a panorama of those new consumers’ consitutive trends.
A very didactic work, a sharp analyze and a great video!